Monday, June 23, 2014

FIFA Corruption? Well, It Is a Business….

John Oliver's send up of FIFA and the World Cup has made the rounds on Internet and even led some of my relatives to conclude that it's not ethical to watch the tournament (you can watch it online here). Oliver's bit is funny and clever--especially the religion comparison. I used to get worked up about this kind of thing in a similar way with the IOC. And yes, it's deplorable. But it's small potatoes. Other huge multinationals make so much more money and exercise so much more influence than FIFA. See this list, for example: http://www.forbes.com/sites/andersonantunes/2014/01/23/the-20-companies-that-own-brazil/

Kuper and Szymanskanski's book Soccernomics begins by comparing Real Madrid, the richest club in the world, with a small cement company in Texas that no one has ever heard of but that is worth more than RM. The soccer team is more visible and so an easy target for both praise and criticism. But I am fairly certain all these big corporations have deals with Brazil (tax breaks, deals on exploitation of natural resources, or wage agreements for employees, etc.). The smart thing to do would be to show FIFA as a window into the way other corporations likely exploit Brazil, the rain forests, the state, etc. And how Brazil uses the World Cup for its own political purposes

5 comments:

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The smart thing to do would be to show FIFA as a window into the way other corporations likely exploit Brazil, the rain forests.Modern grup

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