Monday, March 8, 2010

Nestle and Jenny Craig: Making Money on Both Ends

I was reading the French newspaper Le Figaro this morning and came across an article outlining Nestle's attempt to get into the weight loss market in France. "Nestle is trying to break into the overweight market with a weight control program personalized for Jenny Craig clients." Here's the link to Jenny Craig in France.

It is troubling that Nestle, who may contribute as much as McDonalds to obesity, is making money via weight loss plans for the very people to whom they vigorously market Baby Ruths and Gobstoppers.

I suspect they are better at fattening us up than at slimming us down.

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