Wednesday, November 18, 2009

Sports and (Il-)literacy II: Athletes and tattoos

A number of weeks ago, I lamented the lack of creativity in modern sports nicknames, reading this as an indicator of the diminishing literacy amongst not only athletes but also the media outlets responsible for marketing them. (OK, Nike did okay with "King James" for LeBron; but, "LBJ" is just weak--especially considering LeBron is one word.) A recent article by respected ESPN sports journalist Rick Reilly turns the focus back on the athletes themselves (and their tattoo artists) in a recent opinion piece that I link here: Athletes and tattoo culture.

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