Tuesday, March 31, 2009

Need a Sponsor? Go Naked!

French pole vaulter (vocabulaire du jour: "un perchiste") Romain Mesnil, depite winning a silver medal at the 2007 World Championships, has been unable to land a sponsor. To bring attention to his plight, he decided to pole vault in Paris... sans vĂȘtements.

Even if he makes it with flair, his statement, that an athlete must now have corporate sponsors in order to be clothed, is a sad one. Although, without sponsors and corporate interest, many sporting events would simply not exist. To be a true rebel, I would recommend Mesnil go ancient Greek/Naomi Klein (author of No Logo) at upcoming meets. Ratings for pole-vaulting may increase dramatically, even if he will have to clear the bar by a few extra inches.

No comments: